I am a doctoral candidate in Marketing at the University of Texas at Austin, and my main research interest is application of empirical Industrial Organization models to marketing. Specifically, I am interested in firms’ optimal strategies and their interaction between forward-looking consumers, secondary markets, and network effects in durable goods industry.
I am also interested in marketing analytics; I have ideal quantitative and computational skillset to be successful in analyzing big data.
I hold Bachelor’s degrees from Sogang University in Economics and English Literature, and a Masters degree in Economics at the University of Texas at Austin. I have also worked at Samsung Economic Research Institute as a research analyst.