Author: Joon H. Ro
7 McAlister Dr., Room 402Q, New Orleans, LA 70118
Mobile: +1 (512) 529-4596 | Email: jro@tulane.edu
Namkoong, J., Ro, J. H. & Henderson, M. D. (in press). Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement, Journal of Interactive Marketing.
Ro, J. H. & Namkoong, J (2019). Org-Coursepack: A Modular and Reusable Teaching Materials Template in Org-mode, Journal of Open Source Education.
University of Nevada, Reno, NV, 2016
Tulane University, New Orleans, LA, 2014
in4mation insights (Marketing analytics consulting firm), Boston, MA, 2014
Yale University, New Haven, CT, 2013
Erasmus University, Rotterdam, Netherlands, 2013
University of Rochester, Rochester, NY, 2013
University of Delaware, Newark, DE, 2013
Özyegin University, Istanbul, Turkey, 2013
Koç University, Istanbul, Turkey, 2013
University of Arizona, Tucson, AZ, 2013
“Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement” APA, San Francisco, CA, 2018 (Presenter: Namkoong, J.)
“Fool Me Twice: Measuring Consumer Learning and Forgetting from Biases in Online Reviews” Marketing Dynamics Conference, SMU, Dallas, TX, 2018
“Fool Me Twice: Measuring Consumer Learning and Forgetting from Biases in Online Reviews” NYU-Temple conference on Digital, Mobile, and Social Media Analytics, New York University, New York, NY, 2017
“Measuring the Impact of Biases in Online Reviews on Consumers’ Usage of Online Information” 39th Annual ISMS Marketing Science Conference, USC, Los Angeles, CA, 2017
“Python + Org-mode for fluent output generation of scientific research” PyTexas, College Station, TX, 2015
“Price Skimming and Resale Market Strategies for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market” Marketing Dynamics Conference, Las Vegas, NV, 2014
“Pricing and Resale Market Strategy for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market” UT Dallas Frontiers of Research in Marketing Science (UTD FORMS), Dallas, TX, 2014
“Pricing and Resale Market Strategy for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market” INFORMS Marketing Science Conference, Boston, MA, 2012
“A Dynamic Equilibrium Model of Durable Goods Market: Intertemporal Pricing and Durability Extension for Video Games” University of Houston Doctoral Symposium, 2012
“Quality Uncertainty and Variety Seeking Behavior: the Role of Ratings in the Movie Industry” INFORMS Marketing Science Conference, Houston, TX, 2011
Research and Analytics (Spring 2016, Spring 2017, Spring 2018, Fall 2018)
Research and Analytics (MBA, Spring 2017, Spring 2018)
Marketing Analytics (Spring 2015)
Marketing Analytics (MBA, Spring 2015)
Principles of Marketing (Fall 2012)
MBA Curriculum Committee 2018-Present
Undergraduate Curriculum Committee 2015-2018
Ro, J. H. & Namkoong J. (2018). Org-Coursepack: Template for developing and managing teaching materials using Org mode, a major mode in GNU Emacs. (http://github.com/joonro/Org-Coursepack)
Ro, J. H. (2017). BLP-Python: Random coefficients logit model of Berry, Levinsohn and Pakes (1995). (https://github.com/joonro/BLP-Python)
Ro, J. H. (2013). Fast Cubic Spline Python: Fast spline interpolation of Habermann and Kinderman (2007). (https://github.com/joonro/fast-cubic-spline-python)
Research analyst, Samsung Economic Research Institute, South Korea 2007
Military service, Korean Augmentation To the United States Army (KATUSA), 2000-2003 2nd Infantry Division, South Korea