Curriculum Vitae

(PDF Version)

Joon H. Ro:Assistant Professor of Marketing A.B. Freeman School of Business Tulane University 7 McAlister Dr., Room 548, New Orleans, LA 70118 +1 (504) 314-7460, jro@tulane.edu

Education

University of Texas at Austin

Austin, TX, USA

  • Ph.D. Marketing, 2014 (McCombs School of Business)
  • M.S. Economics, 2009
Sogang University

Seoul, Korea

  • M.A. Economics, 2007
  • B.E. Economics, 2005 (Cum Laude)
  • B.A. English Language and Literature, 2005 (Cum Laude)

Research Interests

  • Durable goods, entertainment consumption, public policy, resale, word-of-mouth and digital marketing
  • Modeling consumer choice and learning, pricing, and imperfect competition
  • Structural models, computational methods, Bayesian econometrics, big data

Working Papers

  • Ro, Joon and Jason Duan, (2015). Pricing and Resale Market Strategies for Durable Goods: A Dynamic Equilibrium Model of Video Games (Revising for submission in August 2015)
  • Ro, Joon and Romana Khan, (2014). Attribute-Level Variety Seeking in Experiential Consumption: Evidence from the Movie Industry. (Revising for submission in September 2015)

Work in Progress

  • Measuring the Benefits of Free Trade Agreements: The Case of Korean Automotive Industry (with Seungrae Lee)
  • Consumer Learning in Competition and Cooperation (with Taylor Bentley)

Teaching

Teaching Interests

  • Marketing Core, Marketing Analytics, Marketing Research, Pricing, Digital (Online) Marketing, International Marketing

Teaching Experiences

  • Instructor, 2015, Marketing Analytics, Tulane University
    • 2 Undergraduate and 1 MBA sections
    • Average Instructor Rating: 6.0/7.0
  • Instructor, 2012, Principles of Marketing, University of Texas at Austin
    • Nominated for Fred Moore Assistant Instructor Awards for Teaching Excellence
  • Teaching Assistantship, University of Texas at Austin
    • Principles of Marketing
    • Marketing Information and Analysis
    • Bayesian Econometrics (Graduate)

Invited Talks

Pricing and Resale Market Strategies for Durable Goods: A Dynamic Equilibrium Model of Video Games

  • Tulane University, New Orleans, LA, 2014
  • Yale University, New Haven, CT, 2013
  • Erasmus University, Rotterdam, Netherlands, 2013
  • University of Rochester, Rochester, NY, 2013
  • University of Delaware, Newark, DE, 2013
  • Özyegin University, Istanbul, Turkey, 2013
  • Koç University, Istanbul, Turkey, 2013
  • University of Arizona, Tucson, AZ, 2013

Conference Presentations

  • “Pricing and Resale Market Strategy for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market,” Marketing Dynamics Conference, Las Vegas, NV, 2014.
  • “Pricing and Resale Market Strategy for Durable Goods: A Dynamic Equilibrium Model of the Video Game Market,” UT Dallas Frontiers of Research in Marketing Science Conference, Dallas, TX, 2014.
  • “A Dynamic Equilibrium Model of Durable Goods Market: Intertemporal Pricing and Durability Extension for Video Games,” INFORMS Marketing Science Conference, Boston, MA, 2012.
  • “A Dynamic Equilibrium Model of Durable Goods Market: Intertemporal Pricing and Durability Extension for Video Games,” University of Houston Doctoral Symposium, 2012.
  • “Quality Uncertainty and Variety Seeking Behavior: the Role of Ratings in the Movie Industry,” INFORMS Marketing Science Conference, Houston, TX, 2011.

Honors & Awards

  • Student Sponsorship, SciPy (Scientific Python) Conference, 2011, 2013
  • Bonham Funds, Department of Marketing, UT-Austin, 2010, 2013
  • Funding, Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics, 2010
  • Brain Korea 21 Scholarship, Ministry of Education and Human Resources Development, Korea, 2006
  • Graduate School Department Scholarship, Sogang University, Korea, 2005
  • Undergraduate Distinguished Student Scholarship, Sogang University, Korea, 2003-04

Service

  • Reviewer: Journal of Open Research Software

Computational Skills

  • Programming Languages: C, JavaScript, MATLAB, Python, R, VBA
  • Others: Git, GNU/Linux, HTML, LaTeX, PowerShell, RegEx

Software Packages Authored

  • BLP-Python: Random coefficients logit model of Berry, Levinsohn and Pakes (1995)
  • Fast Cubic Spline Python: Fast spline interpolation of Habermann and Kinderman (2007)

Professional Experience

  • Research Analyst, Samsung Economic Research Institute, Korea, 2007
  • Military Service, 2nd Infantry Division in the U.S. Army, Korea, 2000-2003

Selected Coursework and Training

Quantitative Marketing

  • Marketing Models I (Frenkel Ter Hofstede)
  • Marketing Models II (Jason Duan)
  • Marketing Research Methods (Raghunath S. Rao)
  • 2010 Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics

Economics

  • Microeconomics I (Thomas Wiseman)
  • Microeconomics II (Svetlana Boyarchenko)
  • Industrial Organization I (Kenneth Hendricks)
  • Industrial Organization II (Eugenio J. Miravete)
  • Empirical IO Lecture Series (Amil Petrin, Ali Hortascu, Daniel Ackerberg)

Econometrics

  • Econometrics I (Stephen Donald)
  • Econometrics II (Jason Abrevaya)
  • Econometrics III (Russell W. Cooper, Eugenio J. Miravete)
  • Bayesian Econometrics (Rob McCulloch)
  • Discrete Choice Theory and Modeling (Chandra Bhat)

Operations Research

  • Applied Stochastic Processes (John Hasenbein)
  • Markov Decision Processes (John Hasenbein)
  • Stochastic Optimization (David Morton)